Saving Lives aims to communicate in a fresh, accessible way about HIV testing. Utilising all of the work we have put into developing relationships with prominent sports stars, we have developed a campaign which features high-profile figures including Olympic athletes to Premiership footballers.

The Saving Lives Avengers – including Olympic athlete and World 1500m silver medallist Hannah England, Olympic bronze medallist Sally Walton, Premiership striker Darren Bent, and England ladies’ football international Karen Carney – are ready to be pasted onto billboards, buses and bus stops in support of HIV testing.

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Our high-impact images and materials aim to make HIV awareness mainstream again – by employing the advocacy of high-profile sportspeople. We want to share the benefits of our unique sporting advocates across the HIV community.

  • We will provide all the photography and graphics if you can find the funds for advertising space – whether on a bus, a billboard or in the press.
  • We’ll customise your designs with a logo, a phone number, and a website of your choice.
  • All you have to do is print the posters and put them up!

We believe this is a great way of sharing the cost of mainstream HIV awareness campaigns across the community.

For colleagues who are not able to source advertising budget, however, are able to provide a variety of ‘Print and Go’ posters in high-resolution PDF format. Simply print this out in A3 format (the file is scalable to A4) and use the white box provided to add your details. It’s not a billboard – but it works the same way!

Example Campaigns


If we can help further, get in touch with us using this form.