Our Aims

HIV, Hepatitis and sexual health must be priority areas for public health campaigns. Our aims are clear. We need to:

  • Increase awareness
  • Increase testing
  • Reduce late diagnosis
  • Reduce transmission
  • Reduce stigma

Key Messages

  • A quarter of those living with HIV are unaware they are carrying the infection
  • 1 in 12 people worldwide are living with the Hepatitis B or C virus
  • People do not consider themselves at risk of infection
  • There is a lack of medical awareness of, and testing for, STIs of all kinds – including HIV and Hepatitis
  • In recent years, there has been a lack of media attention resulting in low awareness and significant ongoing stigma, and this remains a major barrier to testing

Key Statistics

Recent 2013 Health Protection Agency (HPA) statistics show:

  • More than 100,00 people are living with HIV in the UK
  • Over a quarter of people infected with HIV (26,100) in the UK are undiagnosed
  • In 2013 2,800new diagnoses among men who have sex with men
  • In 2013, 2,490new diagnoses among heterosexual contacts

How Do We Achieve These Goals?

“It’s all about education,” says Dr John Watson, HIV Specialist at Heartlands Hospital. “At every level, and in every discipline, as clinicians, we need to be aware of the symptoms and signs that HIV and Hepatitis can present with, and of the necessity of testing for it. Recommending a simple blood test is not about passing judgement on a person’s lifestyle, neither does it affect their life insurance premiums; but it may well save their life.”

Who Needs to Be A Part of This?

  • Doctors and Health Care Professionals
  • The Media
  • High profile celebrities
  • Football Stars and Sports personalities
  • The Public: Young and Old
  • Policy Makers: Local and National
  • Public Health Authorities
  • Politicians


The key to the success we seek is in the quality of our engagement. If we can get the right messages to the right people, the right decisions will be made. We aim to undertake a variety of engagement activities in order to further the Saving Lives campaign. We have already engaged  key stake holders from the following groups and will continue to do so:

  • Doctors; local, regional , and national organisations; educational programs and resources for “teaching the teachers”
  • The Public: by utilisation of the Media, including print, TV, and social media
  • Develop champions to the cause, i.e. sporting figures, pop stars and celebrities
  • Develop innovative methods of communication
  • Secure funding streams to propagate the campaign