In times of tight NHS budgets, promotional costs are the first to go. But public health campaigns are very often the best way of ensuring that, in the long run, the NHS saves money. For instance, research has shown that, had we prevented last year’s HIV transmissions, the saving for the NHS would have been in the region of £1.1 billion.
At Saving Lives, we’ve developed graphics and booklets which deliver crucial public health messages in accessible ways – and which try to maximise exposure and results. We’re happy to be providing these to a number of NHS organisations across the UK, providing them with the strategies they need to enact great PR campaigns in the local areas which they know best.